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    Corporate Headquarters
    ZBA, Inc.
    94 Old Camplain Road
    Hillsborough, NJ  08844
    Tel:  908-359-2070
    Fax: 908-595-0909

    MEMSense To Release Bluetooth Wireless IMU With the Help Of ZBA

    Hillsborough, New Jersey – April 30, 2008 – ZBA, Inc. (Hillsborough, NJ) has added to their impressive and growing portfolio of application design wins by partnering with MEMSense (Rapid City, SD) with their release of a Wireless Inertial Measurement Unit (IMU). This is another example of a ZBA partnership based on its Innovative OEM Engineering services.

    “The ZBA BT44-191S is designed into our IMU providing Bluetooth capability and allowing the IMU to communicate with a wide variety of hosts from standard PC’s to handheld PDA’s to embedded systems, notes Mike Gibson, MEMSense Engineering Project Leader. “The Bluetooth IMU was just released in February 2008”, adds Gibson.

    The MEMSense Bluetooth IMU Series of products support an untethered serial digital output of 3D acceleration, 3D angular rate of rotation and 3D magnetic field in a miniature 1.685 x 2.135 x 0.437 inch package. Custom algorithms provide temperature, alignment and cross-sensitivity compensation.

    The ZBA system contribution is the supply of their BT44-191S Bluetooth module which has an integrated antenna and a form factor ideal for applications with severe limitations on size.

    “We have been working with MEMSense for the past 6 months making sure our BT44-191S was the right choice for the application”, notes Thomas Bisconti, ZBA Vice President of Sales and Marketing. “We supported MEMSense both technically and through our customer service team to ensure all aspects of the program were covered”, continues Bisconti. “Our goal is always to embrace every development effort objectively, in this case, by sharing our expertise in wireless applications. This approach guarantees that we add significant value to the co-development process and the resulting system”.

    About ZBA, Inc.
    ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services. 

    Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals.  ZBA’s Bluetooth wireless products (  range from OEM modules to plug-n-play adapters.  Our OVDs ( complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications. 

    ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors.  

    Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located. 

    For additional information concerning ZBA products and services, please send an email to, visit or call toll-free: 1-866-GoToZBA (468-6922).
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