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    Corporate Headquarters
    ZBA, Inc.
    94 Old Camplain Road
    Hillsborough, NJ  08844
    Tel:  908-359-2070
    Fax: 908-595-0909

    ZBA, Inc. and Embed USA Partner For POS

    Hillsborough, New Jersey – April 24, 2008 – ZBA, Inc. (Hillsborough, NJ) has announced their successful engagement with Embed USA  (Carrollton, TX) to interface ZBA’s two track USB Universal Magnetic Stripe Card Reader (ZAUM120-UL) product to the Embed USA POS software application.

    Embed is using the ZBA product for capturing customer loyalty card and credit card data at the point-of-sale (POS).  “The ZBA reader does that and more”, states Steven Wooley, Installation Manager.  “It is also used by our management application for data capture and set-up of staff cards, for collecting customer loyalty data specifically for customer service use as well as for updating and recycling of customer cards”, adds Wooley.

    “With all the diversity and flexibility of their software package, Embed recognized the challenge of sourcing devices that could meet their need while also being inexpensive, durable and reliable”, says Thomas Bisconti, ZBA Sales and Marketing Vice President.  “We designed-in and delivered our Universal Magnetic Stripe Reader to the satisfaction of all the team members”, adds Bisconti.  “To date, we have not had a single incoming inspection or field failure adding even more value to our resellers offerings”, notes Bisconti. 

    ZBA has a long history of supplying and supporting our Universal Magnetic Stripe products.  Customer incoming inspection failure rates are 0% and field failures are less than 0.0013 percent. 

    “ZBA is delivering the reliability customers want and need in their systems to effectively compete in these ever challenging times.  We are as pleased that we’re able to provide such excellent value for Embed USA as they are”, concludes Bisconti

    About ZBA, Inc.
    ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services. 

    Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals.  ZBA’s Bluetooth wireless products (  range from OEM modules to plug-n-play adapters.  Our OVDs ( complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications. 

    ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors.  

    Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located. 

    For additional information concerning ZBA products and services, please send an email to, visit or call toll-free: 1-866-GoToZBA (468-6922).
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