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Special Promotion

Through Bluestar
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    Corporate Headquarters
    ZBA, Inc.
    94 Old Camplain Road
    Hillsborough, NJ  08844
    Tel:  908-359-2070
    Fax: 908-595-0909

    ZBA, Inc. Expands Relationship With Bluestar

    Hillsborough, New Jersey – March 31, 2008 -- ZBA, Inc. (Hillsborough, NJ) has taken their relationship with their distributor to a new level by implementing a Microsite on Bluestar’s (Florence, KY) website ( The Microsite will serve as an additional marketing tool for Bluestar sales reps and resellers to access the latest updates on ZBA new products, news and information. 

    Beginning in 2001, ZBA has had an extremely positive and mutually beneficial relationship with Bluestar. ZBA expects that relationship to continue to flourish and grow. 

    “Bluestar makes the process very easy and we have every expectation that we will utilize this Microsite to further enhance Bluestar and their reseller’s familiarity with ZBA products and services”, states Thomas Bisconti, Vice President of Sales and Marketing. “Bluestar represents a critical component in our distribution strategy and we want and need their sales associates and their resellers to have easy access to information about all our products and services”, adds Bisconti.

    “Raising our profile with associates and resellers, offering best-in-class products and utilizing state-of-the-art customer service tools like our LiveChat, automated order and RMA tracking etc. will continue to enhance our value to Bluestar and their value to their customers,” notes Bisconti.

    About ZBA, Inc.
    ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services. 

    Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals.  ZBA’s Bluetooth wireless products (  range from OEM modules to plug-n-play adapters.  Our OVDs ( complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications. 

    ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors.  

    Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located. 

    For additional information concerning ZBA products and services, please send an email to, visit or call toll-free: 1-866-GoToZBA (468-6922).
2007 ZBA INC. All rights reserved